Is Customer Magazines – What It?

September 30th, 2017

Customer newspapers have the influence of the design of customer magazines as a scientific study presented in the sales business marketing magazine, created on behalf of the PSD Bank shows proved to be efficient advertising and image carrier on their effect. 3/4 of respondents recipients had even lifted the customer newspaper after three days and nearly 40 percent had read at least a post. Almost all readers could remember the product information presented after three days at least one – values, traditional advertising is usually far from where (and at generally higher cost and larger litter loss). While the day of dispatch does not matter. The least the reader is well known, the acceptance is higher and more attentive to read the customer magazine. However, direct purchasing behavior was not enhanced by the level of attention. Customer newspapers should therefore not as a sales tool “abused”, but as customer information. This confirms a further study, which confirms that the Customer loyalty depends also on the journalistic quality of the medium.

Customers who are generally not interested in product information of the Publisher, are to “bait” but also about factors such as optics and high quality of our customer magazine not to contracts. The title page seems also without influence on the effect such as the quality of the paper and the optical design of the object. Restrictive, but, it must be mentioned that a design to advertising and to thin paper may have an adverse impact on the Publisher. Conclusion: Look, appearance, etc. have little additional impact on the success of customer magazines. Important is priority that it appears, then the content, behind the optics. Therefore at this point even a few essential facts on the subject of customer news: customer newspapers have proved as efficient advertising and image makers. Independent studies have shown that with regular frequency of contact the customer satisfaction and thus loyalty to the suppliers is increasing.

In the Needed is the company at the customer currently in memory. Indicator of the importance and significance of a customer magazine is its continuous appearance. The customer magazine is no “market stall”, but the appearance of a readiness for dialogue. Customer newspapers are no sales brochures, but the reason for requesting such. A customer newspaper must – be made despite the relatively low importance of optics – not “linked” or “because time someone had the idea to do this” but with a certain appreciation and an appropriate budget. The UW engineering firm for marketing supervised some customer newspaper projects in B2B SMEs already in the past. He developed an individual concept for your company if necessary and implemented it in text and design. The engineering firm for marketing, advertising & job promotion in Wuppertal has specialized in advising small and medium-sized entrepreneurs of the construction industry (contractors, as well as architecture and engineering offices) with a focus on the strategic contract procurement – to to the implementation from a single source. Dr.-ing. Knut Marhold consulting since 1994 engineer (UBI, VDI) is advising as a civil engineer since 1989, and a member of the Vertreterverammlung of the Chamber of engineers of construction of North Rhine-Westphalia, where he worked in the Committee for many years public relations. He is also managing partner of QualitatsVerbunds planners in construction ( and author of numerous technical reports. Contact: Engineering Office for marketing, advertising and job promotion Dr.-ing. Knut Marhold 42329 Wuppertal Haeselerstrasse 94 + 49 202 751933

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Don Peppers

October 18th, 2016

And some find more and more: all the good feelings that you can buy with money, are nothing go the good feeling that you feel you could help other people. And if a product is both trivial and interchangeable? Then search for a problem solution. So, the marketing expert reports Don Peppers by the Dutch utilities Eneco who provided the operators of greenhouses with customised regulatory systems so that each species under optimum climatic conditions could grow. People buy solutions to problems and good feelings not products, but solutions to problems and good feelings. No one is interested, what can a product, we’re interested in rather, what it does for us. But again, the product properties in the foreground push during a sales call. In many presentations that going on for half an hour: we are we have we can offer we! In other words: I’m telling you now, how great we are. For this reason I advise sellers: first, create a List of product features and also write the target situation is sought through a customer-focused solutions to problems and good feelings this then brings the customers in two separate columns,.

How to get from the what ‘ to the like ‘ and why ‘ and mentally embark on the customer side. A prime example of such an approach? The screw manufacturer Wurth. The customer problem? When it is particularly urgent, necessary screws go out or they are nowhere to be found. And that means: trouble! Thus, the warehouse management system ORSY was born. Solutions such as these, Wurth has been world market leader with low-interest products, which are standardized, inexpensive and totally unsexy respectfully.

Relevance determines you know exactly what your customers need? Like, we all tend to think others would see the world a little bit as we. And are then completely amazed at how someone can have an entirely different view of things. But as each face is unique, so also the brain in each individual is different.

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